Studies prove that plants respond to verbal stimuli just like humans. If we could prove that words have such a negative impact on plants, we could make students realize that the impact is much stronger on fellow students. So we set up an experiment at a local school with two IKEA plants. Our experiment visually showed kids what words can do to a living thing.
We directly spoke to the right audience through something school kids are familiar with- an experiment. We involved the children every step of the way by interviewing them to hear their stories, getting them more involved with the cause. And since school is a place they learn in every day, we saw it as the perfect place to set up the experiment. As the plants changed, so did the mindsets of the students’.
Targeting the right audience at the very same place bullying occurs, we wanted to show kids the effects of bullying in a way that would be interesting and interactive. And we got the students involved every step of the way for them to have a better understanding of the issue, cause, and effects so they are influenced to end bullying.