Muscle Cheff is a functional snacks and beverages brand that provides delicious and healthy protein snacks for everyday athletes. The brand aims to highlight that they easily partner and adapt to your exercise and feeding behaviour every day. Your daily ritual.
Our brief was to raise awareness of Muscle Cheff in the UAE/GCC and showcase how the brand produces healthy, premium and tasty snacks that anyone can safely consume every day.
We needed to create awareness about our brand and improve people’s healthy lifestyle and eating habits so we partnered with 12 influencers who ranged from lifestyle, gamers, fitness trainers, health enthusiasts, foodies, and mothers.
Each influencer had their own unique spin-off featuring the snacks through a combination of Instagrammable content for the campaign. They showcased the unboxing of the packages delivered to them; filled with Muscle Cheff’s healthy but tasty protein-packed bestsellers such as L-Carnitine Coffee, Protein Chocolate Bars, BBQ Chips, Hazelnut and Cocoa Spreads, Double Chocolate Chip Cookies, and other snack fan-favourites.
They showed how the snacks were incorporated into their daily routine or lifestyle; whether it’s having a pre-workout snack before heading to the gym, enjoying a cup of coffee, snacking during a TV show marathon on the couch, or munching on an intense gaming session with your friends online.
Some even used the products to create fun and tasty recipes such as a breakfast milkshake and chocolate-covered pancakes!
We provided the influencers with a special promo code to share with their followers as part of our goal to drive sales to the website and promote to first time buyers, providing them with an incentive to purchase. Stories content also had a swipe up feature to the website, making it easily accessible for those who are interested in purchasing the products.
By allowing influencers to share the products’ nutritional facts and ingredients, we were able to highlight the health benefits and let everyone know that eating healthy does not mean letting go of your favourite snacks!
Because Muscle Cheff believes in staying on track with healthy eating habits without compromising good taste and quality. In fact, you can still enjoy snacks like the chips and chocolate-y hazelnut spread that you know and love; no matter your lifestyle or daily routine.
The campaign was hit with lots of positive engagement from the public on the range of products that Muscle Cheff offers. The audience expressed their excitement about the products through likes and comments, mentioning how the products look appealing and that they are interested to try them out for themselves.
Others mentioned how they have tried the snacks and would recommend them to others who are on a healthy journey, encouraging them to incorporate these products into their health and fitness journey or routine.
The followers also inquired about what the brand has to offer and was very interested in the nutritional facts and benefits that the snacks provided.
They were thrilled to find out that the influencer they follow is providing a promo code for them to purchase these healthy snacks.
Using the Instagram platform, the influencers’ content combined during the campaign generated:
360,573 Social Audience Aggregate Reach 34,484 Unique Reach 37,284 Impressions