Stuck On You

Back2School campaign

The Brief

Stuck On You is a company that is known and trusted in over 15 countries around the world. They have got the original designs, quality labels and amazing gifts and clothing, but it’s their customer’s names that bring it all to life from the inside out. Being in the market for over 15 years the brand needed to maximize sales during the back to school period.

The Solution

Through an in-depth competitive analysis, we devised a strategy that created interactive content that generated word of mouth with a refined grid and theme and campaign ideas to tell the story of Stuck on You. To further bring awareness to the brand we devised a collaborative partnership with Dubai Cares on their Education Uninterrupted Initiative to raise awareness by donating 20% of proceeds to the cause. 

The conversation was extended through our collaboration with the mommy community to help Stuck on You connect with their audience directly online by launching a bespoke affiliate program to drive sales directly online.

Each affiliate was given a unique discount code to promote on their channel to drive traffic to the website.

The Result

We illustrated to consumers that this is a page where parents are able to enhance their day-to-day lifestyle by seeking guidance and getting inspired by creative ideas. We successfully reached 1.6 million people through our collective efforts grew our brand followers by 163% and sold 110% more than 2019 sales!

Client: Stuck on you
Date: October 30, 2020
Services: Affiliate and Influencer Marketing
Stuck On You - Back 2 School Campaign:

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